Is Social Media Marketing all about Likes & Followers?

No, Social Media Marketing is not only about likes and followers.

Let’s see how?

There are two ways people use social media sites,

1. For Personal Use
2. For Business

Considering the First option if people use social media sites for personal use then likes and followers are important to many of them.

Considering the Second option if people use social media sites for Business then the number of likes and followers is not the first interest, the focus shifts on converting the visitors on social media sites into long-term customers.

If not only about likes and followers then, what is Social Media Marketing all about?

• Social Media Marketing (SMM) is about increasing the visibility of the company.
• Social Media Marketing is about reaching a large amount of target audience directly with the help of social media platforms like Facebook, Twitter, and Instagram.
• SMM is about introducing the concept behind your company’s products and services easily via regular updates on social media channels.
• Social Media Marketing is about establishing long-term relationships with the customers.
• Social Media Marketing is about building a Brand.

Who offers SMM?

A Social Media Marketing Company/Agency or a Digital Marketing Company/Agency offers SMM Services.

What does the Social Media Marketing Company/Agency do?

Social Media Marketing Agency regularly updates your social media feed that helps your company to stay connected with your customers hence social media marketing increases customer loyalty and strengthens customer relationships.

Let’s take an Example of Facebook.

A profile and a Facebook page are created to start with Social Media Marketing of your company’s products or services. Then your products or services are introduced to your target audience/potential customers using various social media techniques. This process is repeated on a regular basis to increase the visibility and customer base of your company.

What happens after that?

 When the company’s social media profile and company’s social media pages are maintained regularly using various social media strategies then your company gets noticed in the eyes of the target audience and after that many of the potential customers start reaching out to your company directly.

How Social Media Marketing helps the company?

Social Media Marketing creates a win-win situation for you and your customers. Today almost everyone is available on at least one social media channel so with the help of SMM you find your potential customers easily and your customers find you easily.

If you are looking for Best and Professional Social Media Marketing (SMM) Services in Los Angeles(LA) or any other states in the USA, Canada, and Australia. Call us on +1 (805) 267 9746 or Email us your requirements at info@99plusitsolutions.com

You can also visit our SMM Packages page for detail information regarding our Social Media Marketing (SMM) Services.

We at 99Plus IT Solutions Pvt. Ltd. also provide other Digital Marketing Services like Search Engine Optimization (SEO) Services & Pay Per Click (PPC) Advertising Services.

Traditional Marketing v/s Digital Marketing

Traditional Marketing

Old & Traditional Method: Newspaper ads or pamphlets are used as a mode of marketing company’s products or services. These days’ people hardly take ads in pamphlets seriously.

Digital Marketing

Updated & Digital Method: Social media channels (Facebook Twitter & Instagram) or search engines (Google & Bing) are used as the mode of marketing company’s products or services. These days almost everyone uses Google and almost everyone is available on at least one social media channel.

Traditional Marketing

More Time taking: Door to door distribution of pamphlets is done by the salesperson who almost covers half of the time in just distribution and even after that the company is not sure of how many potential customers were covered by that salesperson.

Digital Marketing - Social Media Marketing (SMM)

Less time taking:  Customers can be immediately updated with the latest products or services via social media or the internet.  Companies can also keep track of the number of potential customers reached with the help of Social Media.

Traditional Marketing

Limited reach: Marketing is done manually so the only limited number of potential customers are covered.  Only local customers get the benefit of the company’s products or services.

Digital Marketing - Search Engine Optimization (SEO)

Unlimited or Global reach: Digital Marketing is done on social media platforms or internet and it covers a large number of potential customers. Customers over the globe get the benefit of the company’s products or services.

Traditional Marketing

Companies reach the potential customers on their time for getting feedbacks.

Digital Marketing (SMM)

Customers can directly reach the company in their times of need instead of waiting for the companies to approach them.

Traditional Marketing

Companies get less updates on the ongoing trends as they have to reach each customer manually.

Digital Marketing (SEO)

Companies get regular updates on the ongoing trends via social media platforms and internet which helps them to understand what their potential customers are looking for in the products or services they offer.

Traditional Marketing

Not Cost effective: Traditional marketing is done manually so the company needs more employees to complete the task. This increases the budget of the company, which in turn increases the price of the product as well. The company loses its competitive edge due to this reason. Hence Traditional Marketing is not a cost-effective method.

Digital Marketing (SEO | SMM)

Cost effective: Company just needs to hire a right Digital Marketing Company/Agency for marketing purpose.

With all the above points we can clearly understand the importance of choosing the right marketing method.

To conclude,

With the help of Traditional Marketing, companies cannot gain huge profits and survive in the competitive market in this internet era. It was only possible when digital technology was not in the frame. In fact, companies stand a chance to lose its customer base because of the limitations of Traditional Marketing.

With the help of Digital Marketing, companies can surely gain huge amounts of profit and not only survive but win in the competitive market in this internet era. Companies can increase its customer base on regular basis because of the reach of Digital Marketing.

Contact us for Best & Professional Digital Marketing Services on +1 (805) 267 9746 or Email us your requirements at info@99plusitsolutions.com

You can also consult (Free) us to know what kind of DM Services your company needs.

Why Businesses Need To Understand The Importance Of Social Media Marketing?

Before starting the “Why” part, let’s first understand the meaning of Social Media Marketing (SMM).      

What does Social Media Marketing mean?

Social Media Marketing (SMM) basically means marketing company’s products or services on different social media platforms/channels like Facebook, Instagram, Twitter and LinkedIn.

Now let’s come to the “Why” part,

Why businesses need to understand the importance of Social Media Marketing?

Social Media channels are used by a majority of people from different age groups, social status, and interests these days. If effective strategies are used, companies can increase its customer base and earn huge profits from Social Media Marketing.

Benefits of using Social Media Marketing Services (SMM):

1. Cost effective method of Digital Marketing.
2. The easiest way to reach potential customers
3. Regular feedbacks can be collected from customers.
4. A company can use those feedbacks to improve its products or services, which in turn results in the increase of customers.
5. Customers’ demands can be managed easily and effectively with SMM.
6. Customer Relationship increases via SMM, which helps the company to retain old customers and bring new ones.
7. Customer loyalty increases with the help of SMM.
8. SMM gives a competitive edge to the company in the market.
9. With SMM, Return of Investment (ROI) is more than the actual investment.

Disadvantages of NOT using SMM:

1. The company losses competitive edge as its competitors win the potential customers from SMM.
2. Building strong Customer Relationship becomes difficult for the company which might result in losing customers.
3. Social Media absence of the company raises questions in the mind of the customers regarding the company’s availability to assist them in times of need.

How much time does SMM take to show results?

Results will start showing up in 15 days and Proper results can be expected around 6 months.

Is SMM a continuous process?

Yes, SMM is a continuous process. The activities need to be done constantly to increase customer base.

Does SMM always prove beneficial?

No, not always. SMM proves beneficial only when right and effective strategies are used to drive the target audience.

What can go wrong with SMM Services?

1. If a right strategy is not used to attract the target audience, a company might not get the desired results.
2. If SMM is implemented in a wrong way, a company’s reputation might suffer.
   

How can a company avoid going wrong with SMM?

By selecting the right Digital Marketing Agency/Company for SMM services.

Which company can be trusted for providing Best Social Media Marketing Services?

99Plus IT Solutions Pvt. Ltd. can be trusted for providing Best SMM Services in LA, USA.

Contact 99Plus IT Solutions Pvt. Ltd. for Professional Social Media Marketing Services in the USA with guaranteed results on +1 (805) 267 9746 or Email your requirements at info@99plusitsolutions.com

Why Your Business Needs Digital Marketing?

Every company needs to market its products or services to their potential clients whether it’s an SME or an MNC so digital marketing is more like a necessity for the businesses today as more and more people are getting internet friendly day by day. The increasing use of the internet and the number of smartphones in every family is one of the main reason why companies should think of investing in Digital Marketing Services. The ease of use of laptops, smartphones and software applications has given companies a gateway to reach their customers directly and this is another strong reason why businesses need digital marketing.

Before marketing was done using traditional or say manual methods such as distributing pamphlets or giving newspaper ads and now it is done digitally as Digital Marketing covers the aspects of traditional marketing in the Digital Form and guarantees better results.

There are 5 types of Digital Marketing services used commonly these days,

Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Pay-Per-Click (PPC) & Email Marketing.

Each of this service offers marketing in unique ways, for example:

SEO is used to rank a company’s website on the first page of search engines like Google, Yahoo and Bing to increase traffic on the website and thereby increase the customer base. Search Engine Optimization is a proven method to attract new customers on the regular basis. SEO generates organic traffic on the website.

SMM is used to promote the company’s products or services on various social media channels like Facebook, Twitter, Instagram and many more. SMM converts the company name into a “Brand”. It helps the company to reach their potential customers directly on social media.

PPC is a paid advertising service and is used to rank a company’s website faster on Google. Google Adwords is mainly used for PPC. The company pays Google a certain amount every time a user clicks on the website link. The budget for PPC is selected by the company itself.

E-mail Marketing is used to send direct emails to the potential customers to get the quick response from them.  Email marketing platforms are used by the companies to send spam-free bulk & quality emails to the potential customers.

Best combination of Digital Marketing Services

• SEO + PPC combination gives faster and guaranteed results with a higher return on investments.
• SMM on 2 or more social media channels to get in touch with a maximum target audience.
• PPC recommended only when a company has a good amount of budget to spend and needed SEO work is done on the website.
• Companies get a competitive edge in the market if they select right kind of DM services for their products or services.

Companies use any or maybe all of these services as per their requirements.

Call us at +1 (805) 267 9746 or Email us at info@99plusitsolutions.com with your Digital Marketing requirements.