Why hire a Digital Marketing Company / Agency for Digital Marketing Services?

Here are 9 reasons for hiring a Digital Marketing Agency,

1. Increases Cost Effectiveness
   Companies can hire a Digital Marketing Agency instead of hiring a number of sales persons for different products. In this way, companies can get rid of paying huge amounts of salaries to the employees and increase cost-effectiveness.

2. Increases Time Efficiency
   Companies do not need to waste time to train the employees for selling their products or services and can directly focus on other productive work.

3. Applies Right Strategy
   Right Strategy plays a very important role in gaining the advantage of Digital Marketing (DM) as every customer is different. Suppose a company chooses to go for Social Media Marketing Services, The Digital Marketing Company applies right social media strategies to increase the company’s customer base on regular basis.

4. Increases Brand Awareness via Social Media Marketing (SMM)
   Sometimes a company sells multiple products and each product requires the different type of target audience. In this case, A Digital Marketing Firm markets company’s different product on various social media platforms (Facebook, Twitter & Instagram) targeting suitable audience for each product and helps the company gain maximum leverage out of it.
   

5. Increases Visibility of the Company
   
   Search Engine Optimization (SEO) helps the company to rank its website on Google, Yahoo or Bing, which increases the visibility of the company in the eyes of potential customers.
   Digital Marketing Services Firm helps the companies to rank its website on Google, Yahoo or Bing by using search engine optimization techniques.

6. Gives Competitive Edge
   Companies gain the competitive edge over its competitors by attracting new customers and retaining the old ones via Digital Marketing Service Provider.

7. Builds and Maintains Company’s Reputation
   The Digital Marketing Agency is focused on building and maintaining company’s clean reputation on the search engines via SEO or by maintaining profiles on social media platforms (Facebook, Twitter or Instagram) via SMM.

8. Suggests Right Type of Digital Marketing
   A Digital Marketing Firm suggests right type of DM services to the company as not all the companies need to go for all the types of DM (Social Media Marketing, Search Engine Optimization or Pay Per Click) services.  Most of the times even one of these methods work out well.

9. Focused on Results
   The DM Agency is focused on getting results via promotion and branding of the company through DM techniques. It uses analytical insights to get concrete results. This approach drives guaranteed results for the company.

To avail all the above benefits of Digital Marketing Services in San Francisco, San Jose, Los Angeles (LA), San Diego, Florida, Texas, Boston, Atlanta, New York, USA, contact us on +1 (805) 267 9746 or Email us your requirements at info@99plusitsolutions.com

Traditional Marketing v/s Digital Marketing

Traditional Marketing

Old & Traditional Method: Newspaper ads or pamphlets are used as a mode of marketing company’s products or services. These days’ people hardly take ads in pamphlets seriously.

Digital Marketing

Updated & Digital Method: Social media channels (Facebook Twitter & Instagram) or search engines (Google & Bing) are used as the mode of marketing company’s products or services. These days almost everyone uses Google and almost everyone is available on at least one social media channel.

Traditional Marketing

More Time taking: Door to door distribution of pamphlets is done by the salesperson who almost covers half of the time in just distribution and even after that the company is not sure of how many potential customers were covered by that salesperson.

Digital Marketing - Social Media Marketing (SMM)

Less time taking:  Customers can be immediately updated with the latest products or services via social media or the internet.  Companies can also keep track of the number of potential customers reached with the help of Social Media.

Traditional Marketing

Limited reach: Marketing is done manually so the only limited number of potential customers are covered.  Only local customers get the benefit of the company’s products or services.

Digital Marketing - Search Engine Optimization (SEO)

Unlimited or Global reach: Digital Marketing is done on social media platforms or internet and it covers a large number of potential customers. Customers over the globe get the benefit of the company’s products or services.

Traditional Marketing

Companies reach the potential customers on their time for getting feedbacks.

Digital Marketing (SMM)

Customers can directly reach the company in their times of need instead of waiting for the companies to approach them.

Traditional Marketing

Companies get less updates on the ongoing trends as they have to reach each customer manually.

Digital Marketing (SEO)

Companies get regular updates on the ongoing trends via social media platforms and internet which helps them to understand what their potential customers are looking for in the products or services they offer.

Traditional Marketing

Not Cost effective: Traditional marketing is done manually so the company needs more employees to complete the task. This increases the budget of the company, which in turn increases the price of the product as well. The company loses its competitive edge due to this reason. Hence Traditional Marketing is not a cost-effective method.

Digital Marketing (SEO | SMM)

Cost effective: Company just needs to hire a right Digital Marketing Company/Agency for marketing purpose.

With all the above points we can clearly understand the importance of choosing the right marketing method.

To conclude,

With the help of Traditional Marketing, companies cannot gain huge profits and survive in the competitive market in this internet era. It was only possible when digital technology was not in the frame. In fact, companies stand a chance to lose its customer base because of the limitations of Traditional Marketing.

With the help of Digital Marketing, companies can surely gain huge amounts of profit and not only survive but win in the competitive market in this internet era. Companies can increase its customer base on regular basis because of the reach of Digital Marketing.

Contact us for Best & Professional Digital Marketing Services on +1 (805) 267 9746 or Email us your requirements at info@99plusitsolutions.com

You can also consult (Free) us to know what kind of DM Services your company needs.

Pay Per Click (PPC) and It’s Benefits to Businesses?

What is Pay Per Click (PPC) Advertising?

Pay Per Click is basically paid advertisement on the search engines like Google & Bing. PPC generates paid traffic on the website. Pay Per Click is also one of the methods of Digital Marketing like Social Media Marketing (SMM) & Search Engine Optimization (SEO).

How PPC Works?

The company bids on a certain set of selected keywords for PPC ad campaign. When a user clicks on the website link, a certain amount of money is paid by the company to the search engines like Google or Bing. The current Cost Per Click (CPC) rate is considered by the search engines.

Google AdWords or Bing Ads is used for Pay Per Click ad campaigns. Google AdWords is mostly used for PPC. Google selects the ads to display on the basis of their Quality and Relevancy.

Benefits of affordable PPC Services:

1. Website ranks faster with the help of PPC.
2. Ad display is free, a company pays to Google or Bing only when a user clicks on the website link.
3. Google Analytics can be combined with Google AdWords to track and measure the results of the ad campaign.
4. The company can select and improve the target Keywords to attract potential customers through PPC campaign.
5. With the right strategies, PPC benefits exceed investments.
   

Benefits of Pay Per Click to the Businesses:

1. Budget is decided by the company itself.
2. The PPC ad campaign gives insights of customer’s purchase behavior & location to the businesses that help the company to focus on its potential customers in all the possible ways.
3. With the help of PPC, Businesses reach its potential customers at the right time.
4. PPC gives a competitive edge to the businesses in the market.0

How much time does PPC take?

Ideally, PPC ad campaigns need to run for 3 to 6 months to get desired results. Although results start showing up after 3 months.

What is the Best way to get results from PPC?

Businesses should complete the market research part before going for PPC to get better results and select proper keywords to reach the target audience/potential customers at the right time.

The misconception about PPC Services:

• Almost all the user clicks get converted into customers.
• PPC ad campaign is successful if the website gets a lot of clicks.

Recommendation:

• The PPC Budget should be well planned.
• A website should be SEO ready to get guaranteed and long-lasting results.
• To avoid wastage of time and money, contact the right Digital Marketing Company/Agency for PPC Services.

We at 99Plus IT Solutions Pvt. Ltd. provide Best Digital Marketing Services at attractive prices. Get in touch with us on +1 (805)267 9746 or Email us your requirements at info@99plusitsolutions.com for Professional Pay Per Click (PPC) Services.

Why Businesses Need To Understand The Importance Of Social Media Marketing?

Before starting the “Why” part, let’s first understand the meaning of Social Media Marketing (SMM).      

What does Social Media Marketing mean?

Social Media Marketing (SMM) basically means marketing company’s products or services on different social media platforms/channels like Facebook, Instagram, Twitter and LinkedIn.

Now let’s come to the “Why” part,

Why businesses need to understand the importance of Social Media Marketing?

Social Media channels are used by a majority of people from different age groups, social status, and interests these days. If effective strategies are used, companies can increase its customer base and earn huge profits from Social Media Marketing.

Benefits of using Social Media Marketing Services (SMM):

1. Cost effective method of Digital Marketing.
2. The easiest way to reach potential customers
3. Regular feedbacks can be collected from customers.
4. A company can use those feedbacks to improve its products or services, which in turn results in the increase of customers.
5. Customers’ demands can be managed easily and effectively with SMM.
6. Customer Relationship increases via SMM, which helps the company to retain old customers and bring new ones.
7. Customer loyalty increases with the help of SMM.
8. SMM gives a competitive edge to the company in the market.
9. With SMM, Return of Investment (ROI) is more than the actual investment.

Disadvantages of NOT using SMM:

1. The company losses competitive edge as its competitors win the potential customers from SMM.
2. Building strong Customer Relationship becomes difficult for the company which might result in losing customers.
3. Social Media absence of the company raises questions in the mind of the customers regarding the company’s availability to assist them in times of need.

How much time does SMM take to show results?

Results will start showing up in 15 days and Proper results can be expected around 6 months.

Is SMM a continuous process?

Yes, SMM is a continuous process. The activities need to be done constantly to increase customer base.

Does SMM always prove beneficial?

No, not always. SMM proves beneficial only when right and effective strategies are used to drive the target audience.

What can go wrong with SMM Services?

1. If a right strategy is not used to attract the target audience, a company might not get the desired results.
2. If SMM is implemented in a wrong way, a company’s reputation might suffer.
   

How can a company avoid going wrong with SMM?

By selecting the right Digital Marketing Agency/Company for SMM services.

Which company can be trusted for providing Best Social Media Marketing Services?

99Plus IT Solutions Pvt. Ltd. can be trusted for providing Best SMM Services in LA, USA.

Contact 99Plus IT Solutions Pvt. Ltd. for Professional Social Media Marketing Services in the USA with guaranteed results on +1 (805) 267 9746 or Email your requirements at info@99plusitsolutions.com

How Search Engine Optimization Can Benefit The Businesses?

Before talking about the unique benefits of Search Engine Optimization (SEO) to any business, let’s first understand the meaning of SEO.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is one of the methods used in Digital Marketing to rank a company’s website on the first page of search engines like Google, Yahoo & Bing.

Search Engine Optimization is an organic method to get the ranking of websites on different search engines. SEO is known as an organic method as companies do not have to pay any amount of money to the search engines for ranking their website on the first page.

Why should companies go for SEO?

Most of the customers searching for a particular service or product do not even visit the second page of Google or any other search engine as their search ends on the first page itself. In that case, it becomes important for the company to rank the website on the first page to avoid losing potential customers.

How much time does SEO take?

Search Engine Optimization is a lengthy process. For any website to rank on Google’s first page, it takes around 6 to 8 months. Once it comes up, the company gets guaranteed results that exceed the investments in terms of time & money.

Is SEO Services a continuous process?

Yes, it is a continuous process. When the website starts ranking on the first page, maintaining its position becomes very important for the company to avoid losing website’s ranking as competitors are also using the facility of SEO to rank their website.

How does SEO benefits Businesses?

• Once the company’s website ranks on the first page, traffic increases on the website and there are a good number of chances that half of the clicks on the website result in orders from the customers.
• SEO is a cost-effective method to increase loyal customers for the company. The return on investment is higher than the actual investment.
• The results are guaranteed.
• Customers trust Google so when company’s website ranks on the first page of Google, customers will automatically trust the company.
• A company can focus more on improving its product or services instead of worrying about sales all the time.
• The company gets a competitive edge in the market over its competitors.

What is the best way to get results from SEO?

White Hat SEO is the best and the only way to get desired results through SEO. White Hat SEO means using all the authentic ways to rank the website on the first page of Google. This technique of SEO might take a bit more time but the results are authentic.

Guess what, if you are looking for the right company that provides professional SEO services at reasonable prices, your search ends here.

Contact us on +1 (805) 267 9746 or email us your requirements or queries at info@99plusitsolutions.com