Is your website PPC Ad ready?

Two common myths about Pay-Per-Click (PPC) Advertising

1. Once the bidding process for PPC Ad is completed the website will rank in the first position & on the first page of Google.
2. PPC Ads are always successful as they are the paid ones.

Frankly speaking, that’s not true. PPC campaigns are costly and sometimes the keywords don’t rank as per our expectation not because the campaign went wrong but because the website was not ready for a Pay-Per-Click (PPC) ad campaign.

How to know whether the website is PPC Ad Campaign ready or not?

If your website has the following issues, be sure that your website is not PPC Ad ready

• Structure of the website is not as per the search engine’s guidelines.
• Content on the website is inappropriate (not according to the product or services offered by the company)
• Content is duplicated on the website (Google promotes only quality and original content).

When is a website PPC Ad ready then?

If your website fulfills following criteria, be sure that your website is PPC Ad ready

• Well-structured website i.e. according to the search engine’s guidelines.
• A website is filled with Unique and Quality Content.

What are the other things to take care of before starting PPC Ad Campaign?

1. Budget is fixed as per the current Cost Per Click (CPC) rates.
2. Budget is finalized as per the ad requirements.
3. The website is ready for PPC Advertising Campaign.
4. The Competitive Keywords selected for the campaign are worth investing for.
5. The target audience is fixed (Location, Age, Social Status, Culture, B2B or B2C) as per the company requirements.

What is the mode of running PPC Ads?

• PPC Ads run via Google AdWords

Who runs Pay-Per-Click (PPC) Advertising Campaigns?

• A Pay Per Click (PPC) Advertising Company/Agency or a Digital Marketing Company/Agency runs PPC Ad Campaigns.

What are other popular paid AD campaigns used for promoting businesses these days?

• The few other popular paid ad campaigns used for promoting businesses are Facebook Ads, Twitter Ads, Instagram Ads, and LinkedIn Ads.

Two important things to understand in case of paid ads like PPC is,

1. PPC Ads run only till you keep paying for them on Google.
2. Bidding is done on a few competitive keywords as per the target audience and the budget of the company so it becomes necessary for the company to be sure from all the sides.

If you are looking for Best and Professional Pay-Per-Click (PPC) advertising services or any other paid ads services in Los Angeles (LA), San Francisco, USA or Toronto, Canada, call us on +1 (805) 267 9746 or Email us your requirements at info@99plusitsolutions.com

We at, 99PLUS IT Solutions Pvt. Ltd. will also let you know whether your website is PPC ready or it needs certain improvements before going for a Pay Per Click (PPC) Ad Campaign so that you get expected results from the ad campaign.

Is Social Media Marketing all about Likes & Followers?

No, Social Media Marketing is not only about likes and followers.

Let’s see how?

There are two ways people use social media sites,

1. For Personal Use
2. For Business

Considering the First option if people use social media sites for personal use then likes and followers are important to many of them.

Considering the Second option if people use social media sites for Business then the number of likes and followers is not the first interest, the focus shifts on converting the visitors on social media sites into long-term customers.

If not only about likes and followers then, what is Social Media Marketing all about?

• Social Media Marketing (SMM) is about increasing the visibility of the company.
• Social Media Marketing is about reaching a large amount of target audience directly with the help of social media platforms like Facebook, Twitter, and Instagram.
• SMM is about introducing the concept behind your company’s products and services easily via regular updates on social media channels.
• Social Media Marketing is about establishing long-term relationships with the customers.
• Social Media Marketing is about building a Brand.

Who offers SMM?

A Social Media Marketing Company/Agency or a Digital Marketing Company/Agency offers SMM Services.

What does the Social Media Marketing Company/Agency do?

Social Media Marketing Agency regularly updates your social media feed that helps your company to stay connected with your customers hence social media marketing increases customer loyalty and strengthens customer relationships.

Let’s take an Example of Facebook.

A profile and a Facebook page are created to start with Social Media Marketing of your company’s products or services. Then your products or services are introduced to your target audience/potential customers using various social media techniques. This process is repeated on a regular basis to increase the visibility and customer base of your company.

What happens after that?

 When the company’s social media profile and company’s social media pages are maintained regularly using various social media strategies then your company gets noticed in the eyes of the target audience and after that many of the potential customers start reaching out to your company directly.

How Social Media Marketing helps the company?

Social Media Marketing creates a win-win situation for you and your customers. Today almost everyone is available on at least one social media channel so with the help of SMM you find your potential customers easily and your customers find you easily.

If you are looking for Best and Professional Social Media Marketing (SMM) Services in Los Angeles(LA) or any other states in the USA, Canada, and Australia. Call us on +1 (805) 267 9746 or Email us your requirements at info@99plusitsolutions.com

You can also visit our SMM Packages page for detail information regarding our Social Media Marketing (SMM) Services.

We at 99Plus IT Solutions Pvt. Ltd. also provide other Digital Marketing Services like Search Engine Optimization (SEO) Services & Pay Per Click (PPC) Advertising Services.